Who we are

Resurety is a developer and provider of innovative, insurance products that are specifically designed add value and improve quality of life.

Resurety has also developed unique and flexible online quote, joining and policy administration technology that provides an automated, seamless and engaging application process to enhance the customer experience.  

From cancer care, general health, income and next generation life products, Resurety is dedicated to rolling out new, affordable and exciting plans that make a real difference to people's lives.

Resurety - CEO

Resurety's CEO, David Abingdon, entered the insurance industry in 1983. Starting in sales and then advancing into branch, marketing, general management and to running his own boutique 'finsurance' operation.

Extending his skills into insurance and financial product development, David created several new and innovative products in both the life and pensions/superannuation markets. He sold these to a large multinational insurer. One such superannuation product achieved huge success in Australia and was still sold until recently.

Returning to the UK in 1992, he worked in medical insurance with a large health insurer where he developed a new direct marketing division which produced in excess of £35 million in its first two and a half years.

In 1997 he founded Insurety PLC (recently known as April UK), an insurance provider where he created several imaginative income protection, private medical and cash plan products. In the first year Insurety produced £4.5 million in premium income. 

In more recent years David has launched and led two international business consulting firms and written several books and publications. He has also designed and launched several unique insurance products and developed an innovative insurtech company.

David has contributed, provided expert comment and been featured in the British, Australian and other international media. He was also featured in the Channel 4 documentary 'How the other half live', shown around the world.

Utilising the financial strength of IOMA

Resurety are proud to be proud to be partnered with IOMA, a leading life and general underwriter and the insurer of the Bucket List Plan and other products offered by Resurety.

The IOMA group of companies (IOMA Group) is a specialist provider of bespoke insurance and wealth management solutions solving the most difficult and complex of problems for its UK and international customer base of insurance practitioners, independent financial advisers, wealth managers and private banks.

The Bucket List Plan is a trading style of Resurety Ltd who manage the Bucket List Plan and is authorised and regulated by the Financial Conduct Authority FRN 920636.
Resurety Ltd is registered in England & Wales as a company no: 11904769.
Resurety Ltd, 1 King William Street, London EC4N 7AF


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